Q: At this point, it’s not the money. I just can’t get my spouse to get his teeth done. He has
missing teeth and the ones that are left look awful. And, to top it off, he is in sales! Any
A: Firstly, pass this column on to your loved one (after he has a martini or two.) The most
common sources of dental phobia are a previous horrendous experience, sometimes while a child at the dentist.
Dentistry can win him back with new technology such as computerized anesthetic devices and needle-less injections with nasal anesthesia; more numb less “ouch”, quieter electric drills vs. the high pitch of an air- turbine drill, headphones with music, Ativan doses ninety minutes before the visit to reduce anxiety, neck pillows for greater comfort, digital no-goop impressions; no more gagging and no-cut dental implant surgery that eliminates the scalpel and stitches.
As far as motivation for having dental implants or veneers for a gorgeous smile, countless patients of mine have reported back on how they increased their business’s bottom line with the power of confidence gained in fixing up their teeth. (Not to mention the up-tick in their social lives!)
There is a psychological concept called embodied cognition that shows that humans think
not only with their brains, but with their bodies, affecting our behavior. Example: often when we sport a new article of clothing at a special event, we tend to be more social, talkative and positive. In one study, when participants were given a clipboard to hold, they felt more important, organized and more mindful of what they had to do that day.
Dr. Mitchell Josephs practices Implant, Cosmetic and General Dentistry with an emphasis on implants, porcelain veneers, and complex crown and bridge treatment. He is on staff at JFK Medical Center and is a Faculty Advisory Board member at McGill University’s Faculty of Dentistry. He completed his residency at Manhattan’s Beth Israel Medical Center and Mt. Sinai Hospital.