Q: I have complex needs, but need the work to be done around my business and travel schedule. I am finding it difficult for dental offices to work with me. What do you suggest?
A: This question could not have been timelier. I just finished reading a great book: Competing Against Luck; The Story of Innovation and Customer Choice. By Clayton Christensen, a Harvard MBA professor.
The book explains why product and service companies often fail to keep and acquire customers because they are way too focused on the technology itself and not the ACTUAL JOB TO BE DONE that the patient is HIRING them for. There is a name for this: “Stack Fallacy”; when engineers overweight the value of their invention and underweight its application to solve the customer’s problem.
Example: Eighty percent of restaurants fail within five years. Why? Because people think that just because they are able to cook great meals and/or grow their own vegetables (ie. their product) that they are prepared to open and run a restaurant to the customer’s satisfaction. They are wrong 80% of the time!
What is “job to be done” that you are hiring your dental office to do? Answer: To provide your needed dental work in as short a time with as little discomfort as possible and which will look and function well.
Here are some ways to achieve this (these will all be demonstrated at our seminar on October 13th, details below.)
- Faster implant treatment completed in weeks, not months with Osstell: a sound wave implant stability tester.
- Bone grafts made from your own extracted teeth vs. bovine, synthetic or cadaver bone sources.
- Immediate placement of an implant at the same moment the tooth is removed.
- No-cut Implant placement for faster healing and eliminating a second surgery to uncover the implants.
- Computerized local anesthetic machines with the Vibraject and Dental Vibe for more comfortable freezing of teeth.
- No-goop digital impressions for better accuracy and faster lab turnaround time.
See you on the 13th!
Dr. Mitchell Josephs practices Implant, Cosmetic and General Dentistry with an emphasis on implants, porcelain veneers, and complex crown and bridge treatment. He is on staff at JFK Medical Center and is a Faculty Advisory Board member at McGill University’s Faculty of Dentistry. He completed his residency at Manhattan’s Beth Israel Medical Center and Mt. Sinai Hospital.